You’ve discovered…


Social Club.




⇓  Welcome to 1 Amber Lane, Noho, MA!   ⇓ 

Iconica Social Club

Wine Drinks ✧ Beer ✧ Cordials

Minim Cold-Pressed Juicery

Bakery & Food

Specialty Coffee Drinks

Live Events & Music

THANK YOU for finding Iconica. See you soon!

☟ Find Us With This Map. ☟

Iconica Map - find us!

⭐ Reviews. ⭐

"My favorite coffee shop in the area...actually anywhere! The vibes are incomparable - you feel like you are in another world. It's rare to find someplace so enchanting and welcoming." - ⭐⭐⭐⭐⭐ 5-Star Google Review


Peek at our current hours on google.


What do you seek to discover?

I want to book a Private Event.

Hello Seeker of Private Booking,

Iconica is booking!

I want to make a custom bakery order.

Dear Seeker of Bakery Items,

Iconica Bakery is not currently accepting custom bakery orders as we continue to navigate out of the pandemic-situation.

Thank you so much for your understanding.

All baked goods will be available in the café / dine-in bakery daily.

I want to know your open hours.

Dear Seeker of Time,

Please refer to our current open hours.

I'm wondering about the history of the building at 1 Amber Lane.

Hello Seeker of History,

Briefly: from what we know, the building was first built in the late 1700s as a carriage-house for the famous Main St. Hotel, the Draper.

Over the years it has been many things: a tennis shop, law offices, and a house for many different families.


The current design is based on the imaginative works of S.J. Amber – one of the original designers of the building when it was first for horses.

As of 2017, this brick building nestled on Amber Lane is finally back in the hands of the Amber Estate, managed by Esmeralda Amber, who also currently supervises Iconica’s operations as its Executive Assistant.

For any other historical inquiries, please visit the attic on the second floor of Iconica Social Club, or simply ask about the Amber Estate Works Collection and someone will gladly help you.

✎ Contact Us. ✎

The best way to reach us is with a text message!

Send us a text at (413) 341-0258.

Hidden Gems are meant to be Found…